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WORLD CUP FEVER SUMMER 2010

It’s the World Cup again, a time when all England expects and hopes it doesn’t go down to penalties!

The World Cup is the Hospitality Industries chance to recoup some lost revenue by everyone feeling the pinch caused either by the recession or other reasons. Hopefully our new Government will be able to address some of our deep rooted problems and gradually drag the country out of the situation it finds itself in.

Our view on the current market is it is very buoyant with a good amount of optimism around. Most clients are upbeat about the future and if England wins the World Cup the feel good factor will spread throughout the Nation. Couple this with the Olympic Games in 2012 to look forward to and our Nation could be headed for a golden period in its history.

Caterers everywhere should be looking to capitalise on this with a renewed optimism rather than the downbeat mood of the past couple of years.

With the right attitude and approach we can revitalise our pubs, restaurants and hotels. Our tourist attractions should benefit from the events we are hosting.

After all we are in the feel good trade. Customers come out to enjoy themselves and be taken out of their day to day lives for a couple of hours. If we can enhance that experience by clever marketing and ensuring good staff are consistently available to meet their expectations they will come back time after time.

Dare we imagine that England can bring that trophy home!! What a boost that would give all of us.